Privacy Policy

1. Introduction

Nature Lion Inc ("we," "us," or "our") is a Canadian company based in Brantford, Ontario. We are committed to protecting your privacy and handling your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at naturelion.ca and purchase our products.

2. Information We Collect

We may collect the following types of personal information:

• Contact information: name, email address, phone number
• Shipping information: mailing address and delivery instructions
• Payment information: payment details are processed securely by Stripe and are not stored on our servers
• Account information: username, password (hashed), order history
• Browsing data: IP address, browser type, pages visited, and referring URLs collected through cookies and analytics tools

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Arrange shipping and delivery of products
• Manage your account and provide customer support
• Send marketing communications, including newsletters and promotions (only with your explicit consent)
• Improve our website, products, and services through aggregate analytics
• Comply with legal and regulatory obligations

4. Third-Party Services

We work with trusted third-party service providers to operate our business. These providers have access only to the information necessary to perform their functions:

• Stripe:payment processing. Stripe's privacy policy governs how they handle payment data.
• WooCommerce: order management and e-commerce platform functionality.
• Google Analytics: anonymous website usage analytics to help us understand how visitors interact with our site. No personally identifiable information is shared.
• Anthropic (Claude AI):our Dr. MycoThumb chatbot is powered by Anthropic's Claude AI. When you use the chatbot, your messages are transmitted to Anthropic's API for processing. Anthropic does not use API-submitted conversations to train its models. Use of the chatbot is entirely optional — you may browse the site and make purchases without interacting with it. For more information, see Anthropic's Privacy Policy.
• Sender.net:we use Sender.net to deliver transactional emails (such as order confirmations, account welcome messages, and password reset emails) and marketing communications (newsletters and promotions). Your email address, name, and subscriber preferences are stored on Sender.net's servers. You may unsubscribe from marketing emails at any time using the link included in each message. For more information, see Sender.net's Privacy Policy.

5. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:

• Session cookies: essential for website functionality, such as maintaining your shopping cart
• Analytics cookies: help us understand how visitors use our site through aggregated, anonymous data
• Preference cookies: remember your settings and choices for future visits

When you first visit our site, you will be presented with a cookie consent banner where you can accept or decline non-essential cookies. You can also manage cookies through your browser settings at any time.

6. Local Browser Storage

In addition to cookies, our website uses your browser's localStorage to save certain information directly on your device. This data never leaves your browser and is not transmitted to our servers unless you take an explicit action (such as placing an order). We store:

• Cart data: the contents of your shopping cart so items persist between visits
• Dr. MycoThumb chat history: your recent conversation with the chatbot, stored locally so the context carries over within the same browser session
• Cookie preferences: your acceptance or rejection of non-essential cookies, so we do not re-ask on every visit
• Calculator data: any inputs or results saved while using on-site calculators or interactive tools

You can clear localStorage at any time through your browser settings. Clearing it will reset your cart, cookie preferences, and saved chat history.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Order data: retained for a minimum of 7 years to comply with Canadian tax and legal requirements
• Marketing data: retained until you unsubscribe or withdraw your consent
• Analytics data: aggregated data is retained indefinitely; individual session data is deleted within 26 months

8. Your Rights Under PIPEDA

Under the Personal Information Protection and Electronic Documents Act, you have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Withdraw consent for the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions)
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, please contact us at info@naturelion.ca.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this page periodically. The "Last updated" date at the top of this page indicates when the policy was last revised.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Nature Lion Inc
Brantford, Ontario, Canada
Email: info@naturelion.ca